Raymond Shop joins forces with Bollywood celebrity couple Aparshakti Khurana and Aakriti Ahuja

Raymond Group’s clothing retail chain Raymond Shop has joins forces with Bollywood celebrity couple Aparshakti Khurana and Aakriti Ahuja. The Bollywood couple will promote Raymond Shop’s men’s apparel offering and highlight the brand’s emphasis on style. 

By partnering with Khurana and Ahuja, Raymond Shop aims to tap into the pair’s pan-India popularity. The campaign is designed to position Raymond as a destination for style savvy consumers, India Retailing reported. 
 
In January this year, Raymond Shop launched its largest brick-and-mortar store in the state of Kerala to date on Kochi’s MG Road. The store measures an expansive 22,500 square feet and is spread across three storeys. 

Raymond Shop aims to offer a comprehensive wardrobe solution for Indian men with casual wear, formal wear, and occasion wear options available from brands including Raymond Apparel, Raymond Made to Measure, Raymond Ready-to-Wear, Ethnix By Raymond, Park Avenue, ColorPlus, and Parx. Many of the stores also house customisation stations where shoppers can choose their preferred fabrics and designs to have looks tailor made. 
 
With over 1,000 Raymond Shop outlets in around 600 Indian towns, the retail chain caters to multiple age groups. The business reported a total consolidated net profit of Rs 185.39 crore in the third quarter of the 2024 financial year.