Fabrics and apparel major Raymond launched its premium luxury brand of fine suiting fabrics ‘Regio Italia’ with a fashion show by designers Suket Dhir and Rajesh Pratap Singh in New Delhi.
The designers showcased their collections that were created using the all wool fabric from Regio Italia.
Regio Italia’s portfolio spans across 4 broad categories covering classic fashion, high-end jacketing, ceremonial, and luxury/noble fibres.
Commenting on the launch, Sunil Kataria, CEO of lifestyle business at Raymond Limited in a statement said, “We are witnessing a growing trend wherein the discerning modern Indian consumer is seeking the latest in global luxurious fashion. The recovery of international travel and the bounce back post Covid has led to a boom in the demand for luxury offerings in India.”
“The onset of festivities and marriage season is a perfect time for the launch of this luxury collection that will be a great addition to our product portfolio,” he added.
The Regio Italia collection has been priced at Rs 10,000 ($120) per meter and will be available in select cities at The Raymond Shop and leading multi brand outlets.
Copyright © 2023 FashionNetwork.com All rights reserved.
