Rareism opens womenswear store in Mumbai’s Oberoi Mall

Womenswear brand Rareism has opened a new exclusive brand outlet in Mumbai’s Oberoi Mall at Goregaon East. The 800 square foot store houses the brand’s full selection of youthful western wear. 

The store has a white, open façade and bright interior featuring Rareism’s signature geometric heart logo. Curved racks of clothing display the label’s summer collection which mixes hues of navy blue, magenta, and white with more delicate florals and whimsical prints. 
 
“Rareism celebrates each woman’s remarkable beauty and originality, adding to the allure of Oberoi Mall, where we try to curate a varied array of products catering to our discerning customers,” said Oberoi Mall’s chief executive officer Sameep Pathak at the store launch, India Retailing reported. “It wonderfully captures the essence of modern fashion. We are thrilled to welcome them.”

Rareism was launched in 2019 by House of Rare. The brand opened its first ever brick-and-mortar store inside VR Mall in Whitefield in Bengaluru in 2019 and also retails from its direct to customer e-commerce store. 
 
Mumbai’s Oberoi Mall measures 5.52 lakh square feet and focuses on fashion, entertainment, and food, according to its Facebook page. The mall houses a selection of Indian and international fashion brands including Nike, Asics, Puma Croma, Levi’s, Tanishq, FabIndia, Allen Solly, Helios, The Souled Store, and Forevermark among others.