Rareism expands presence with store in Hyderabad

Rareism, a women’s fashion brand from The House of Rare has expanded its retail presence with the launch of its third store in the south Indian city of Hyderabad.

The store located at the Inorbit Mall spread across an area of 650 sq ft was inaugurated by actor Sreeleela. It will house the brand’s full selection of youthful western wear.

Commenting on the store launch, Abhishek Srivastava, business head of Rareism in a press release said, “Rareism is India’s answer to European fashion. We believe that multifaceted is not a word, it’s a woman, and we aspire to become a one-stop destination for women.”

Rareism launched in 2019 with its first ever brick-and-mortar store inside VR Mall in Whitefield in Bengaluru. It currently has 30 stores across India and retails from its direct to customer e-commerce store.