Rare Rabbit steps into footwear with ‘Rare’z’

House of Rare’s apparel brand Rare Rabbit has stepped into footwear with the launch of its new line ‘Rare’z’. The brand’s maiden collection features a selection of sporty sneakers and high-tops with a retro inspired aesthetic.

“The wait is over,” announced Rare Rabbit on Facebook, debuting the footwear line with a new campaign. “Presenting Rare’z Footwear – for all walks of life, with each step forward, discover a new path that unfolds. Find your Rare.”
 
Rare’z’s first collection named ‘Nova’ has a retro aesthetic and features large ‘R’ designs in bold hues of red and blue on classic style white sneakers. Monochrome black models also feature along with colourful lace-ups.
 
The label describes the new line as, “iconic footwear redefining comfort,” and its debut collection has launched on House of Rare’s direct to customer e-commerce store with its own segment. Along with sporty sneakers, the footwear line also features a range of loafers designed for office and formal wear.
 
Along with widening its product offering, Rare Rabbit is continuing to expand its brick-and-mortar footprint across India to reach shoppers in new geographies. The brand recently launched its first exclusive brand outlet in Rajahmundry, Andhra Pradesh and opened the doors to its first outlet in Jammu at the end of July.