Apparel and accessories brand Rare Rabbit had opened its first store in Rajahmundry on the city’s Danavaipet Road. The opening bolsters the label’s brick-and-mortar presence in Andhra Pradesh as it continues to widen its overall India footprint.
“The moment has finally arrived, Rajahmundry, we are now in your city,” announced Rare Rabbit on Facebook. “From our shelves to your heart, Visit our new doors now!”
The store has a white interior populated with whimsical golden rabbits. Both smart and casual menswear is on display in the store including shirts, graphic t-shirts, belts, and chinos among other western wear designs.
The brand has opened a number of brick-and-mortar stores recently and made its offline debut in Jammu within the last month by launching a store in Wave Mall. The label also opened its second store to date in Vadodara at the city’s Mona Lisa Centrum mall.
Rare Rabbit is part of the House of Rare which is owned by Radhamani Textiles. The business also runs the brands Rareism and Articale. Each of the labels has a modern, relaxed style designed to appeal to millennial and Gen Z shoppers. Rare Rabbit has also launched a store in Hyderabad this year and retails from its direct to customer e-commerce store.
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