Rangriti launches campaign with Kriti Sanon

Ethnic wear brand Rangriti from Biba Fashion Ltd has launched its first brand film with actor Kriti Sanon to promote its new collection inspired by the colours of India.

The film has been launched with the campaign concept ‘Mere Rang He Meri Reeti’ targeted at the modern women of India.

Commenting on the campaign, Kriti Sanon in a statement said, “It’s wonderful to be associated with a brand that is inspired by India and the colours of India. With the launch of the Rangriti film we celebrate the richness of our culture, our attire and the various aspects of a woman depicted through colours. Rangriti is a brand that resonates with the young women of today and provides them with contemporary fashion.”

Siddharath Bindra, managing director of Biba Fashion Ltd added, “It’s extremely exciting to launch our first film with Kriti Sanon for our brand Rangriti. Her vibrance, charm & versatility resonates with the brand and through this film we beautifully showcase the various shades of a woman that make her stand for who she is.”

The brand’s newly launched festive range will be available at Rangriti stores and website.