Rahul Jhangiani invests in Drip Project, joins brand as creative advisor

Celebrity photographer Rahul Jhangiani has joined jewellery brand Drip Project as an investor and creative advisor. In his new role, Jhangiani plans to elevate the label’s offerings and pursue industry collaborations. 

“I’m thrilled to announce my recent collaboration with the trailblazing men’s jewellery brand drip project, as their investor and creative advisor,” said Rahul Jhangiani in a press release on July 10. “Joining forces with India’s top men’s jewellery brand alongside young individuals feels like an absolute game-changer. With Drip Project, we’re not just making a fashion statement; we’re redefining what it means to express our unique style, confidence, and individuality.”
 
Drip Project has become known for its bold chains and uses gold and white gold plating as well as Cubic Zirconia, according to the brand’s website. Drip Project retails from its direct to customer e-commerce store and the brand offers solid gold options via special order. 

“From classic to contemporary, Drip Project offers a remarkable collection of meticulously crafted pieces that seamlessly blend sophistication and edginess,” said Jhangiani. “As an investor and creative advisor, I am beyond excited to contribute to their vision of creating a revolutionary jewellery experience for men.”
 
Harsh Maskara and Anil Shetty launched Drip Project in 2021 in Thane. The brand was acquired by MetaMan in January this year and the brand positions itself in the affordable luxury segment of the market.