Business to customer fashion exhibition Qala will showcase a multi-brand selection of premium Indian designer wear at Indore’s Sheraton Grand Palace from September 13 to 14. The event is designed to promote desi brands and celebrate Indian craft techniques.
The event will feature product categories including women’s ethnic, traditional, and fusion wear, accessories, jewellery, and home décor among others, the event organisers announced on Facebook. The shopping fair aims to promote Indian artisan crafts so all participating brands use heritage craft techniques in their products.
Shades of India will present a collection of textiles for clothing, home decor, and accessories at the event as well as its signature anarkali and kurta sets. Eco-conscious brand Mityan will showcase its latest womenswear designs made from natural hued textiles and featuring delicate floral details. The brand will also showcase a selection of its children’s wear for girls.
Aditya Birla’s handloom clothing and homeware brand Aadyam Handwoven will present its latest designs at the event. “Mark your calendar for a captivating showcase of handwoven opulence,” announced the brand on Facebook. “Aadyam Handwoven is thrilled to be part of Qala Indore, an extraordinary opportunity to cherish handwoven masterpieces. Indulge in the finesse of Indian artisanship as we present our carefully curated festive collection of sarees, dupattas, and home textiles.”
Other brands scheduled to participate in the fair include Bodhi Tree, Dia Color, KGL, Shay, Khanijo, Tula, Poonam Mittal, Goenka, and Kapaas among others. As many of the participating brands do not have a brick-and-mortar presence in Indore, the event will give shoppers a chance to see their products in person for the first time.
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