Sports brand Puma India has partnered with cricket team Delhi Capitals for the upcoming Women’s Premier League and Indian Premier League season.
With this multi-year alliance, Puma will be the official kit partner for the Delhi Capitals and banking on the club’s strong fan base to boost sales of its merchandise during the season.
As kit partner, Puma’s logo will be present on the leading arm of the jersey of both the men’s and women’s teams of Delhi Capitals. The players’ kit will comprise training wear, accessories, travel gear, and athleisure.
Commenting on the partnership, Karthik Balagopalan, managing director at Puma India in a statement said, “Delhi is emerging as a huge magnet to sporting talent with an inimitable fanbase that has a pulse on the city’s soul and local culture. As a brand, Puma has continuously championed cricket across levels, and this alliance underscores our commitment towards building the future generation of cricket as well as strong sports merchandising assets.”
Sukhvinder Singh, interim CEO of Delhi Capitals added, “Being a franchise that focusses on young cricketing talent has always been crucial for us, which makes our association with a youth brand like Puma an organic one. We’re confident that this partnership which kicks off with the upcoming seasons of the Women’s Premier League & the Indian Premier League is going to be a cracking success.”
Puma is one of the highest selling international sportswear brands in India. It currently has around 360 stores across 120 cities and is present across e-commerce platforms in India.
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