Puma opens exclusive brand outlet at Behror’s Upvan

Sportswear and athleisure brand Puma has opened an exclusive brand outlet close to Behror in the  Upvan strip mall. The new store retails Puma’s selection of men’s, women’s, and children’s sports and casual wear along with accessories and caters to shoppers along the busy Jaipur-Delhi highway. 

“We are excited and very happy to announce the opening of 5,000 square foot of Puma outlet at Behror (Jaipur-Delhi) highway at Upvan,” announced CRA Realtors in a post on Linkedin. “Upvan is a great pitstop at Jaipur-Delhi highway with many food options like BK, Haldirams, Starbucks, Skechers and shopping.”

CRA Realtors is a specialist in retail leasing and mall advisory work and works with Puma along with fashion brands Pepe Jeans, Van Heusen, and Rare Rabbit among others. Along with its brick-and-mortar stores across India, Puma also retails in India through its direct to customer e-commerce store and shopping app. A month ago, Puma opened an exclusive brand outlet in Jasola, Delhi in Pacific Group Pacific Premium Outlets Mall. 

Rudolf Dassler established the Puma brand in 1948 in the German town of Herzogenaurach where its corporate offices are still based today, according to the brand’s website. The brand first entered the Indian market in 2006 and today counts over 580 stores located across the country’s metros and beyond.