Puma names Shanaya Kapoor as brand ambassador

Puma India has signed actor Shanaya Kapoor as its new brand ambassador to strengthen its connect with Gen Z consumers in the country.

Kapoor will endorse Puma’s athleisure and performance wear through digital campaigns across social media platforms.

Commenting on the association with the brand, Shanaya Kapoor in a statement said, “ I love Puma’s sport style vibe. As an active person, I find it extremely important to feel comfortable yet fashion-forward. I have so many ideas for projects and campaigns that I’ll be taking part in and will bring them to life with my Puma family this year.”

Shreya Sachdev, head of marketing at Puma India added, “Gen Z are digital natives. Their influences on entertainment, shopping, education, fitness, food, and wellbeing are shaped and cultured differently. This cohort requires a distinct language of expression. As a brand, Puma looks forward to connecting authentically with them through our association with Shanaya.”

Puma has a host of women brand ambassadors in the Indian market that include Kareena Kapoor Khan, Anushka Sharma, Harmanpreet Kaur, MC Mary Kom, and Avani Lekhara.