Puma India launches campaign with Delhi Capitals

Sports brand Puma India has launched a campaign featuring cricketers Rishabh Pant, Ishant Sharma, and Yash Dhull from the Delhi Capitals team.

With this campaign titled ‘Delhi save the fight’, Puma aims to strengthen its connect with the Delhi Capitals fan base during the ongoing Indian Premier League tournament.

Commenting on the association, cricketer Yash Dhull in a statement said, “This cricket season is pure sports entertainment and Puma has a unique ability to engage with fans. Puma’s films made for Delhi Capitals this year do a hilarious take on the city’s innate nature to be headstrong.”

Shreya Sachdev, head of marketing at Puma India added, “To celebrate our partnership with Delhi Capitals, we wanted to pay homage to the never-back-down spirit of the city. We are confident that this campaign will strike a chord with the team’s fanbase, as we continue to strengthen our commitment towards spreading the excitement of cricket culture in the country.”

Puma is the official kit partner for the Delhi Capitals and banking on the club’s strong fan base to boost sales of its merchandise during the season.