Puma appoints Milind Soman as its running ambassador

Sports brand Puma has signed fitness model Milind Soman as its running ambassador for the Indian market.

Soman will be endorsing the brand’s Nitro range of footwear and apparel through campaigns across various platforms.

Additionally, he will represent the brand at top running events and campaigns throughout the year.

Commenting on the association, Karthik Balagopalan, managing director of Puma India in a statement said, “Milind Soman has been the face of running in India and is an inspiration. This partnership signifies Puma’s commitment to supporting athletes in their pursuit of excellence, regardless of age, background, or circumstances. We are thrilled to have Milind Soman in the Puma family and we are confident that this association will further push and strengthen the running revolution in the country.”

Milind Soman added, “I meet runners and travel groups across the country all the time and understand the significance of running gear in making running more comfortable. As Puma’s running ambassador, I will work closely with the brand and inspire people around the world to push beyond their perceived limitations and defy the odds.”

Milind Soman has inspired fitness enthusiasts in India to take up running through his fitness endeavours over the years.