Procter & Gamble appoints Mukta Maheshwari as chief marketing officer

Procter & Gamble India has strengthened its marketing team with the appointment of Mukta Maheshwari as the chief marketing officer, effective September 1, 2023.

Maheshwari takes over from Sharat Verma in the role, who has been elevated as the senior vice president, fabric care for P&G India, Middle East, and Africa (IMEA).

Along with leading the marketing function, Maheshwari will also head the fabric care category for P&G India.

Commenting on the appointment, Sharat Verma, senior vice president at P&G India in a statement said, “Together, we raised the bar on consumer centricity and brand building and reinforced our brands as both – a #ForceForGrowth and a #ForceforGood. As I warmly welcome Mukta, I am confident that our legacy will continue to thrive, inspiring new heights of creativity, impact, and success. I am only optimistic about what the future holds.”

Mukta Maheshwari added, “I am happy to kickstart the next phase of my journey with P&G and coming back to India, after having the opportunity to work across multiple roles in the region, including Singapore and Philippines. India continues to be an important market for P&G globally, as we continue to delight the consumers with our superior brands. These are exciting times, and I look forward to contributing to the growth of P&G in India.”

Mukta Maheshwari has over 2 decades experience and joined P&G in 2007 in Singapore and has since worked across five brands across three different countries.