Prada collaborates with Shoppers Stop for pop-up event in Delhi

Prada, a luxury fashion house collaborated with Global SS Beauty Brands Limited, a subsidiary of Shoppers Stop to launch its latest fragrance ‘Prada Paradoxe’ in the Indian market.

Prada unveiled the fragrance at a pop-up event held at Select City Walk in Delhi with influencers Rasna Basin and Juhi Godambe.

The pop-up event provided an experiential journey for customer, where they engaged with the fragrance through immersive zones.

Commenting on the event, Biju Kassim, president beauty at Shoppers Stop in a statement said, “New Delhi is a big market for perfumes, but people are still hesitant to try something new here. So, we decided to let them experience the product before purchasing it. Our team ensured that the goal was met and that the experience was memorable for the brand.”

Prada Paradoxe is available in various sizes ranging from 30ml to 100ml at Shoppers Stop beauty retail stores across the country.