Prabhubhakti raises seed funding from Prajay Advisors.

Prabhubhakti, a direct-to-customer (D2C) start-up has raised an undisclosed amount of seed funding from Prajay Advisors.

The brand will utilise the funds to diversify its product lineup, explore new markets, and strengthen its foothold in the D2C religious product sector.

Commenting on the funding, Samast Ahlawat, co-founder of Prabhubhakti in a statement said, “The capital injection will enable us to expand our product range, reach new markets, and further solidify our position as a pioneering force in the D2C religious product market. With this funding, Prabhubhakti is looking to grow 10X, by expanding its user base, and further enhance its product offerings.”

Prakash Mody, founder of Prajay Advisors LLP added, “It is exciting for us to join hands with this forward-thinking company that bridges the gap between faith and fashion by offering a wide range of religious products designed to resonate with today’s youth. Their commitment to delivering unique and trending items ensures that young individuals can express their spirituality in a way that aligns with their modern lifestyle.”

Founded by Samast Ahlawat and Raju Kumar in 2021, Prabhubhakti focuses on three key categories apparel, silver jewellery, and puja items.