Powerlook plans to open 50 menswear stores pan-India

Menswear brand Powerlook plans to launch 50 new brick-and-mortar stores pan-India by 2027. The Mumbai-based brand aims to bring its youthful designs to shoppers across the country. 

“We believe in the significance of physical stores, allowing customers to engage with our products before making a purchase,” said Powerlook Apparels’ co-founder Raghav Pawar, India Retailing reported. “With the launch of these stores, we are not just expanding geographically, but also enhancing the overall shopping experience for our patrons.”
 
Powerlook has already begun its brick-and-mortar expansion in Maharashtra and has opened exclusive brand outlets in Mumbai’s Bandra West and Thane’s Vasai East. The label plans to use its stores to connect with shoppers offline to build stronger customer relations. 

Along with opening new stores, Powerlook also plans to expand its product selection and launch both footwear and accessories. The brand plans to tailor its collections to appeal to men across Tier 1, 2, and 3 cities. 
 
Powerlook recently released its Spring 2024 collection, the brand announced on Facebook. The line features colourful button-down shirts, streetwear style graphic t-shirts, shackets, cargo style denim jeans, and casual jogging bottoms among other designs. 
 
Amar Pawar and Raghavendra Pawar launched Powerlook with its first retail store in 2010, according to the brand’s website. The label launched e-commerce operations in 2017 and also retails on online platforms including Flipkart and Myntra.