Global beauty and skincare brand Pond’s Skin Institute has named Bollywood actress Kiara Advani as its new brand ambassador. In her new role, Advani will star in a pan-India television commercial for the brand to connect with diverse audiences with a focus on the northern markets.
“I’m delighted to be back with Pond’s Skin Institute, a heritage beauty brand renowned for its dedication to quality,” said Kiara Advani about her appointment in a press release. “As their ambassador in this new chapter, I look forward to our continued commitment to skincare excellence.”
The collaboration is designed to enable Pond’s Skin Institute to reclaim its position as a frontrunner in India’s beauty and well-being industry, according to the brand. The campaign will harness storytelling to share Pond’s science-based ethos and connect with shoppers.
“We are delighted to welcome Kiara to the Pond’s family, as we usher in a new era of Pond’s Skin Institute,” said Hindustan Unilever Limited’s skincare head of beauty and wellbeing Pratik Ved. “Being a remarkable celebrity, she’s also renowned for her iconic beauty and style across the country. This strategic partnership underscores our dedication to merging innovation with aspirational beauty, ensuring Pond’s Skin Institute’s leadership in skincare.”
Pond’s Skin Institute has a history spanning over 177 years and is known for its moisturising face creams among other products. In India, Pond’s Skin Institute retails products including cleansers, face washes, and gel moisturisers for men and women.
Copyright © 2024 FashionNetwork.com All rights reserved.
