Plum appoints Preenu Abraham as chief business officer

Plum, a vegan beauty brand has strengthened its leadership team with the appointment of Preenu Abraham as its chief business officer for retail.

In his new role, Abraham will be responsible for scaling growth across the retail spectrum covering general trade, modern trade, and Plum exclusive stores.

Commenting on his appointment, Preenu Abraham in a statement said, “I am thrilled at this opportunity to architect a brand-first, process-driven approach to drive retail channel growth at Plum. I look forward to embarking on this journey with Plum team to accelerate the brand’s growth in the months and years to come.”

Shankar Prasad, founder CEO of Plum added, “Our retail rollout began 7 years ago, and now touches the lives of thousands of channel partners. Preenu’s expertise, passion and leadership will be leveraged to further scale this world-class sales & distribution network, helping reach Plum to newer customers in India’s very diverse geography.”

Preenu Abraham has over 22 years of experience in consumer good sales & distribution and has held leadership roles at Mondelez, Pepsico, Danone & Jubilant Foodworks.