Platinum Guild International (PGI) has named cricketer Suryakumar Yadav as its brand ambassador to endorse men’s platinum jewellery.
PGI will launch a campaign featuring the cricketer that include digital films and will supported by a robust outreach across television, print, digital, social and PR.
Commenting on the association, Suryakumar Yadav in a statement said, “I am excited to come on board and be a part of this season’s campaign for the new collection. Platinum is a metal that always endures and never fades, thus making it truly rare. I have always strongly believed in values like self-belief, endurance, courage, resilience, and compassion that Men of Platinum stands for.”
Sujala Martis, director consumer marketing at PGI India added, “Capitalizing on the upcoming cricket season and the festive spirit, we’ve launched a new campaign for Men of Platinum with cricket star Suryakumar Yadav. Our goal is to blend the thrill of cricket and values of the brand, emphasizing the rare traits that define real men of character and precious platinum.”
The new Men of Platinum collection will be available across leading jewellery retail stores in India.
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