Pilgrim raises $20 million in series B funding round from Vertex Ventures, others

Direct-to-consumer beauty and personal care brand Pilgrim has raised $20 million (Rs 160 crore) in series B funding led by Vertex Ventures Southeast Asia and India.

Fireside Ventures and Narotam Sekhsaria Family Office also participated in the funding round.

Pilgrim will utilise the funds to build its brand and bolster research & development and offline expansion within India.

Commenting on the funding, Anurag Kedia, founder of Pilgrim in a statement said, “Pilgrim has been steadfast in crafting efficacious solutions tailored to individual consumer needs and co-creating products alongside our customers. This approach has empowered us to introduce groundbreaking innovations, reshaping the landscape of India’s beauty and personal care market.”

Kanika Mayar, partner at Vertex Ventures SEA & India added, “Pilgrim, with its strong product formulations and unique international ranges, is enabling access to high-quality and effective products for Indian customers right at their doorstep.”

Founded by Anurag Kedia and Gagandeep Makker in 2019, Pilgrim offers products across face care, haircare and skincare products, and fragrances in over 25,000 pin codes. It claims to have over 5 million customers, with an additional 500,000 being added every month.