Pilgrim announces Jennifer Winget as face of skincare (#1685758)

Beauty and personal care brand Pilgrim has named actress Jennifer Winget as the new face of its skincare range, chosen for her pan-India appeal. In her new role, Winget starts in Pilgrim’s campaign ‘The Secret Is In The Mix.’

“We are thrilled to welcome Jennifer to the Pilgrim family,” said Pilgrim’s co-founder Gagandeep Makker in a press release. “Her association with Pilgrim is not just about promoting products; it’s about inspiring a movement towards mindful beauty choices. Jennifer, a beloved figure in households across India, mirrors our mission of blending nature and science to create effective beauty solutions. Together, we aspire to have Pilgrim products become a staple on vanity tables nationwide.”
 
Pilgrim also recently launched a haircare campaign featuring Rashmika Mandanna and now expands its ‘The Secret Is In The Mix’ promotions into skincare. Pilgrim’s campaign with Winget focuses in the brand’s mix of ingredients and scientific research and it is designed to connect with Gen Z shoppers and beyond.

“I am beyond excited to partner with Pilgrim,” said Jennifer Winget. “For me, beauty has never been about just following the latest trends; it’s about finding what truly works for my skin. Pilgrim’s approach of perfectly blending natural and scientific ingredients perfectly matches my own beliefs. This campaign is all about encouraging everyone to pause and think carefully about their beauty choices, rather than just following the crowd and latest viral products. I’m thrilled to be part of this journey to help uncover the real beauty secrets.”