P&G India appoints Mukta Maheshwari as chief marketing officer

Personal care giant P&G India has appointed Mukta Maheshwari as its new chief marketing officer to lead its marketing operations. Maheshwari will also work as vice president and category head of P&G’s fabric care product category. 

“I am thrilled to kickstart the next phase of my journey with P&G and coming back to India, after having the opportunity to work across multiple roles in the region, including Singapore and Philippines,” said Maheshwari about her appointment, India Retailing reported. “India continues to be an important market for P&G globally, as we continue to delight consumers with our brands.”
 
Maheshwari stepped into her new role on September 1. Maheshwari has taken over from P&G’s Sharat Verma, who has been promoted to senior vice president of fabric care for P&G India, the Middle East, and Africa and will be based in Dubai.

The executive first joined P&G in 2007 in Singapore and has gone on to work for P&G in three different countries and across five of its brands. In her most recent role at the business, Maheshwari was vice president of fabric enhancers in the Association of Southeast Asian Nations region, based out of Singapore. Maheshwari was instrumental in delivering double-digit top and bottom line growth for P&G brand Downy during this time, according to the business.