Multi-brand luxury Indian fashion retailer Pernia‘s Pop-Up Shop will bring together a range of bridal wear labels for a summer wedding themed shopping fair in Ahmedabad. The business-to-customer shopping fair will begin on March 8 and will launch a number of wedding wear collections in the city.
“Ahmedabad, gear up for the 8th and 9th of March,” announced Pernia’s Pop-Up Shop on Facebook. “Pernia’s Pop-Up Show spotlighting The Summer Bride is all set to take place at our studio in Privilon, that promises you an unforgettable experience. Get ready to shop your hearts out at one of the leading couture exhibits in the country!”
The shopping fair will feature both bridal attire and occasion wear looks for wedding guests. Brands scheduled to participate in the event include Bunka, Clos, and Oja among others. While the focus of the shopping fair will be on traditional wear, a number of fusion style options will also be available.
Pernia’s Pop-Up Shop was launched as a multi-brand e-commerce business by designer and entrepreneur Pernia Qureshi and the company was later acquired by Purple Style Labs, run by entrepreneur Abhishek Agarwal. The retailerholds a range of events at its stores across India’s metros to offer engaging experiences for shoppers and drive footfall offline. These include designer meet and greets as well as festive shopping fairs.
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