Pernia’s Pop-Up Shop to hold meet-the-designer events with Jayanti Reddy, Kalista, Anushree Reddy

Multi-brand luxury Indian fashion retailer Pernia’s Pop-Up Shop will hold three meet-the-designer events across its stores in Ahmedabad, Mumbai, and New Delhi. The interactive events will feature brands Jayanti Reddy, Kalista, and Anushree Reddy and their festive collections. 

On October 27, Pernia’s Pop-Up Shop will host women’s occasion wear brand Jayanti Reddy at its boutique in Ahmedabad’s Privilon, the business announced on Facebook. The event will enable shoppers to meet the eponymous designer and learn all about her latest festive collection of embellished sarees and lehengas in her signature vibrant hues. 
 
Shoppers in Mumbai will have the chance to meet the designer behind the label Kalista, Pratyush Guglani, at its store on Juhu Tara Road on October 28. Guglani will present the brand’s new collection ‘Nayaab’ which features embroidered ensembles inspired by traditional heritage aesthetics. 

October 28 will also see designer Anushree Reddy grace Pernia’s Pop-Up Shop’s New Delhi store at the Indian Handicrafts Emporium. Reddy will launch her brand’s new bridal collection ‘Julley’ in the store and share inspirations and styling tips. The collection features a wide range of ivory hued lehengas featuring modern silhouettes and intricate handcrafted embellishments. 
 
Pernia’s Pop-Up Shop holds numerous events at its stores to offer engaging experiences for shoppers and drive footfall offline. The business is owned by Purple Style Labs, run by entrepreneur Abhishek Agarwal.