Multi-brand luxury Indian fashion retailer Pernia’s Pop-Up Shop will hold two designer meet and greet sessions this week in New Delhi. Womenswear brands Punit Balana and Prisho will launch their respective winter wedding lines with designers on hand to offer styling advice to shoppers.
On November 29, eponymous designer Punit Balana will unveil his latest bridal and occasion wear collection at Pernia’s Pop-Up Shop’s outlet inside the Indian Handicrafts Emporium, located in New Delhi’s Mehrauli, the business announced on Facebook. The event will feature an exclusive showcase of the label’s festive collection, ‘Utsav 2.0’ which mixes bright hues with subtle sparkle for a modern, yet heritage inspired aesthetic.
“Get ready to be captivated by enchanting silhouettes guaranteed to earn you heaps of compliments,” announced Pernia’s Pop-Up Shop on Facebook. By holding meet and greet events, Pernia’s Pop-Up Shop enables shoppers to feel more connected to brands and gain advice from their admired designers while shopping.
From December 1 to 2, Pernia’s Pop-Up Shop will host Prisho at its store in New Delhi’s Qutub Minar. The brand will launch its new collection ‘Shabaka’ in-store and designers will talk through its opulent embroidery in various colour options.
Pernia’s Pop-Up Shop holds a wide range of events at its stores across India’s metros to offer engaging experiences for shoppers and drive footfall offline. These include designer meet and greets and themed shopping fairs. The business was launched by designer and entrepreneur Pernia Qureshi and is today owned by Purple Style Labs, run by entrepreneur Abhishek Agarwal.
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