Perfume brand Eternal Journey plans India entry

Fragrance brand Eternal Journey plans to enter the Indian market this calendar year to reach shoppers across the country. The brand will open a mix of offline stores and points of sale and will also retail on multi-brand e-commerce marketplaces. 

“India was and is one of the most important destination for my eternal journey and a special place that cherishes and appreciates what we offer in terms of luxury, quality and story telling,” wrote brand founder Pierre Ravan on Facebook. 
 
Eternal Journey will launch in India in partnership with Mumbai-based beauty retail business Baccarose. “We are entering the global market exclusively, distributing outlet by outlet, tailor made for the type of consumers who resonate with and embrace our brand message,” Ravan told India Retailing. “I strongly believe that India can become one of our biggest markets given that our brand philosophy is intertwined with the oldest spiritual traditions of Indian culture.”

Eternal Journey is slated to launch in locations such as premium hotels, concept stores, and brick-and-mortar outlets, likely starting with Hyderabad. Ravan, who also works as a DJ and yoga instructor according to his Facebook page, plans to mix luxury with music and wellbeing with his retail concept.