Pepperfry appoints Shubbam Sharrma as chief growth officer

Home and lifestyle brand Pepperfry has appointed Shubbam Sharrma as its new chief growth officer. In his new role, Sharrma will be tasked with expanding the brand’s market share, strengthening customer acquisition, and enhancing operational efficiency.

“We are delighted to welcome Shubbam to the Pepperfry family,” said Pepperfry’s co-founder and CEO Ashish Shah in a press release. “His extensive experience in driving growth in retail, coupled with his deep understanding of the consumer landscape, makes him the ideal leader to spearhead our next phase of expansion. We are confident that Shubbam’s vision and expertise will be instrumental in solidifying Pepperfry’s position as the undisputed leader in the furniture, mattress and home décor market.”
 
Sharrma has over 17 years of experience in retail, e-commerce, and omni-channel business in various industries. Sharrma will launch new Pepperfry product categories and expand its business-to-business operations.
 
“I’m thrilled to be part of Pepperfry during this exciting phase of its growth journey,” said Pepperfry’s new chief growth officer Shubbam Sharrma. “For anyone looking to buy furniture, Pepperfry has become the go-to destination. Our aim would be to further enhance this segment with tech-driven innovation and omni-channel integration to complete more and more customer journeys and make the business funnel more efficient. By fostering content and community engagement, we will democratise access for D2C entrepreneurs, helping to bring the best curated collections to our customers.”