Pepe Jeans launches ‘I Love London’ brand campaign for Indian market

Denim and casual wear brand Pepe Jeans London has launched a campaign in the Indian market to celebrate 50 years of London heritage. The campaign also reaffirms the brand’s commitment to the Indian market by working with a model of Indian origin to strengthen its connection with its Indian audience. 

“This campaign embodies the essence of Pepe Jeans London, where timeless fashion harmonises with the dynamic beat of London,” said Pepe Jeans India’s CEO and managing director Manish Kapoor in a press release. “We are thrilled to introduce our AW23 collection, a fusion of classic denim and modern style that appeals to fashion enthusiasts from all walks of life.”
 
Pepe Jeans London’s new India campaign continues its ‘I love London’ narrative by shooting its latest designs against a backdrop of some of London’s major landmarks on a red double-decker bus. The collection features classic denim pieces as well as casual wear staples including shackets, hoodies, parkas, check shirts, and logo t-shirts among others. 

“Our AW23 collection has something special in store for Indian consumers, as it artfully combines the iconic fashion legacy of London with the vibrant and diverse fashion landscape of India,” announced the brand in a press release. “From premium denim pieces to trendy streetwear, our collection caters to a wide range of tastes and celebrates the dynamic style sensibilities that define fashion enthusiasts in India.”