Pantaloons launches plus size clothing line Honey Curvytude

Aditya Birla Fashion’s apparel brand Pantaloons has launched a new plus size clothing line for women named ‘Honey Curvytude’. The line offers fusion style clothing in a wider range of sizes to engage plus size shoppers. 

“Every angle of you, every curve of your body deserves to be celebrated and flaunted, just the way you like it,” announced Pantaloons on Facebook. “Introducing Honey Curvytude by Pantaloons, a range of plus size clothing to make every woman freely indulge in fashionable styles that make them feel confident in their skin. Explore the all new collection only at a Pantaloons store… Let the intricate Ikat patterns embrace your curves and make you feel bold, beautiful, and unstoppable.”
 
Honey Curvytude’s first collection is named ‘Inked in Ikat’ and celebrates traditional style Ikat weaves by putting them front and centre on loose, fusion style dresses. The line also launched a range of western wear silhouettes such as babydoll dresses, ruffled blouses, and tailored trousers to offer clothing options for the office, leisure, and smart casual occasions. 

Pantaloons retails from its direct to customer e-commerce store and its brick-and-mortar outlets across the country. The brand launched its first ever ‘Pantaloons On Loop’ store in November last year in Bengaluru’s JP Nagar to integrate technology into its shopping experience, house over 50 brands, and appeal to Gen Z shoppers.