Palmonas onboards actor Shraddha Kapoor as its co-founder

Palmonas, a direct-to-consumer demi-fine jewellery brand has onboarded actor Shraddha Kapoor as its co-founder and partner.

With this association, Palmonas aims to widen its reach with Shraddha Kapoor’s popularity and strengthen its connect with its target audience across the country.

Commenting on the association, Pallavi Mohadikar, co-founder of Palmonas in a statement said, “It all started when we received several orders with the initials S. Kapoor, sparking excitement that it could be the renowned actress Shraddha Kapoor herself. Shraddha always interacts with her fans on her Instagram and she replied to a fan’s comment on her reel in which she was flaunting our jewellery, and mentioned it in an Instagram story. To our surprise and delight, it was indeed Shraddha, confirming that she’s been a loyal user of our products.”

Shraddha Kapoor added, “I was searching for simple, good quality and reasonably priced jewellery on the internet because I was so fed up with my daily wear jewellery breaking or getting spoiled. I came across Palmonas and was just blown away their products. For me the product is everything and the fact that Pallavi and Amol have nailed that, got me very charged up and excited to partner with them.”

Founded in 2022 by Pallavi Mohadikar and Amol Patwari, Palmonas offers a wide range of jewellery at affordable prices. The brand claims it is currently growing at 200 percent year-on-year and aims to expand its footprint to fuel growth in the coming years.