Oteria launches digital film to promote skincare line

New direct to customer skincare brand Oteria has launched its first digital film named ‘Skincare Symphony with Circadian Rhythm Melody’. The film advocates for holistic skincare practices based on four stages of the body’s circadian rhythm.

“The film is set against the backdrop of a human body’s circadian rhythm and with Oteria, our goal is to heighten the awareness about skincare that suits the needs of one’s skin, 24×7,” said Rivpra Formulations and Oteria’s director Vibhor Rastogi in a press release. “The film creatively plays to the rhythm of our day, highlighting the key products and ingredients that customers should be using to replenish their skin through the four essential zones of the day – such as the All Rounder Skin Cream and White Tea Face Wash for when you rise, Radiant Kiwi Mist to revitalise your noon shine, Plumpy Skin Serum to unwind and chill, and lastly Time Travel Under Eye Serum that helps to restore right before you yawn.”
 
The brand film has launched across all of Oteria’s digital platforms. Oteria launched with 19 skincare products and plans to launch an additional 30 products by 2026.
 
“As a brand, we take pride in providing gender-neutral holistic skincare solutions with a comprehensive approach to skin, hair and body care and the film is a testament to that commitment,” said Oteria’s marketing head Aditi Jain.
 
Oteria is a subsidiary of Rivpra Formulation. The brand’s name has a Gaelic origin and means ‘musical’ in English.
 
“The idea behind this film is to break away from the usual clutter of overloaded information, filled with jargons and terminologies, before and after feel, et al by the skincare industry,” said M&C Saatchi’s managing director Gopal S Krishnan. “Oteria brand film brings the best of science and nature and makes skincare easy to understand and accessible to all genders. The film’s catchy melody effortlessly takes you through a person’s whole day, by simply following the body’s natural circadian rhythm by using the four simple routines of Oteria at the four times of the day. Grooving, dancing and singing the protagonist does it all! And gets the most effective results by simply using the right product at the right time. It is only an added pro that the harmony is fun and groovy!”