OPI, the nail colour & care brand from Wella has partnered with Warner Bros and Mattel to launch Barbie-inspired nail lacquer collection.
The limited-edition collection features nine limited edition shades and will launch in the Indian market on August 1.
Commenting on the collaboration with Barbie, Divyapreet Singh, marketing head South Asia of Wella Company in a statement said, “We at OPI are happy to join forces with Warner Bros and Mattel for this collaboration. The use of colour for self-expression knows no boundaries, mirroring the wearer’s limitless potential.”
“The pink aesthetic has become an iconic symbol in fashion and beauty, and the collection’s standout shade, ‘Hi Barbie’ inspired by the film, captures the essence of Barbiecore trend,” he added.
The limited-edition nail lacquer shades have been priced at Rs 850 ($10) for a 15ml bottle and will be available on Nykaa, Sephora, and OPI Salons.
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