Only partners with Sony Yay! to launch Naruto collection

Apparel brand Only has launched a limited edition ‘Naruto’ collection featuring imagery from the Japanese cartoon. The youthful men’s and women’s clothing line was created in partnership with Sony Yay!, Naruto’s master licensee in India.

“At Only, we are committed to pushing the boundaries of creativity and self-expression,” said Bestseller India’s CEO and country head Vineet Gautam in a press release. “Together with Sony Yay!, we’re unlocking a new chapter in fashion, blending the iconic energy of Naruto with the cutting-edge design of Only. We’re very excited to see how this amalgamation of fashion and anime resonates with our brand audience.”
 
The collection has launched in select Only stores across India and on the brand’s direct to customer e-commerce store. Mixing graphic streetwear and comfort wear, the line is designed to appeal to Gen Z audiences and notable garments in the line include a printed kimono top, mesh shirt, graphic t-shirts, and dresses. 

“Sony Yay! recognises the growing fanbase of anime in India and has been in the forefront with launches like Naruto – the biggest title in the world of anime,” said Sony Yay!’s head of marketing, communications, and OAP Sujoy Roy Bardhan. “To further accentuate this experience, we are excited to collaborate with Only with an introduction of a special clothing line. This collection not only celebrates the passion for anime but also offers enthusiasts a unique and stylish way to express their love for this genre.”