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Tuesday, November 12, 2024

Oceedee collaborates with Paiwand for Nakshi collection

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Indian shoe brand Oceedee has collaborated with upcycling textile studio ‘Paiwand’ for its Nakshi collection.

Oceedee collaborates with Paiwand for Nakshi collection – Oceedee

The brand claims that the collection is made by up-cycling Oceedee’s leather offcuts using innovative techniques like re-leather to reduce and reuse wastage.

The collection is a limited edit capsule of four classic styles and will be available for purchase exclusively on the brand’s website.

Commenting on the initiative, Neha Kumthekar, co-founder of Oceedee in a statement said, “Oceedee’s initial endeavour to incorporate various creative methods for leather waste management began in 2020 with the “Offcut Project”. This initiative has helped us to be more cognisant of the waste generated and optimise ways to reduce, reuse, and repurpose our offcuts.”

“The design direction took us through maps and geographic illustrations that led us to the moving artwork by Shalina Vichitra titled “Where on Earth”. Inspired by patterns in cartography and contour lines in abstract form, our skilled designers and expert craftsmen have shaped this conscious collection ‘Nakshii’,” she added.

Founded in 2015 by Anshul Sood and Neha Kumthekar, Oceedee sells its products through its website, e-commerce stores and multi-brand outlets.

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