Nykaa, a beauty and lifestyle retailer has collaborated with events platform Bookmyshow for its inaugural beauty and lifestyle festival ‘Nykaaland’.
The event will be hosted in Mumbai on November 5 and 6 at the Royal Western India Turf Club at the Mahalaxmi Racecourse.
The two-day festival will see participation by leading brands, makeup artists, dermatologists, entrepreneurs, tastemakers and opinion leaders from the beauty, fashion, and lifestyle space.
Commenting on the event, Anchit Nayar, executive director CEO at Nykaa Beauty in a statement said, “Through our decade-long journey in India’s beauty and lifestyle industry, Nykaa has been at the forefront of transforming the landscape, introducing consumers to innovative beauty concepts and renowned global brands. Nykaaland embodies our vision to explore the highest realms of experiential lifestyle retail- bringing together consumers, creators, and communities to celebrate extraordinary brands and experiences.”
Owen Roncon, chief of business live events at Bookmyshow added, “Nykaaland will serve as a platform to celebrate diversity, inspire creativity, and redefine the way India indulges in the world of beauty. The debut edition of the festival will bring together a highly desirable, curated ensemble of unique events and experiences, giving millions of consumers, access to local and international beauty and fashion brands as also artists, leaving an indelible mark on the beauty landscape.”
Some of the brands participating in the event include Charlotte Tilbury, Murad, Huda Beauty, MAC, Clinique, Lakmé, Dove, Maybelline, L’Oréal Paris, L’Oréal Professionnel, Benefit Cosmetics, Sol De Janeiro, Pat McGrath and Anomaly amongst several others.
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