Nykaa to bring its Beauty Bar to Amritsar

Multi-brand beauty giant Nykaa will take its ‘Beauty Bar’ masterclass concept to Amritsar in Punjab. The event will feature popular makeup artist Mehakka Watra and will teach participants how to get the most out of their beauty products and achieve trending looks. 

“Sat Sri Akaal Amritsar,” announced Nykaa on Facebook. “We are coming for you! Get ready for an exclusive masterclass with Mehakka Watra makeup artist at Nexus, Mall of Amritsar on 11th August at 4pm.”
 
The event will take place in association with beauty brands including Schwarzkopf, Maybelline, NYX, Lotus herbals, and Kay by Katrina as well as Nykaa’s private label brand Nykaa Beauty. The event is designed to incentivise footfall and boost customer engagement while providing an interactive offline experience. With the boom in online shopping, many businesses are exploring ways to create dynamic offline experiences to add to the value of brick-and-mortar retail, especially in the wake of the pandemic. 

Nykaa also recently launched a range of new premium fragrances on its e-commerce store and in select brick-and-mortar outlets. Some of the latest scents from Carolina Herrera, Bulgari, and Elizabeth Arden are now available to shop in India, the business announced on Facebook. Nykaa also recently announced that it will hold ‘Nykaaland’ in Mumbai this November which it is touting as India’s first beauty and lifestyle festival.