Multi-brand beauty giant Nykaa has launched the latest edition of its flagship sale event ‘Pink Friday’ and offered double digit discounts on products by over 2,100 Indian and international brands among with numerous promotions to boost customer acquisition.
“We are excited to bring India’s biggest annual beauty festival to shoppers this season,” said Nykaa Beauty’s executive director and CEO Anchit Nayar in a press release. “Nykaa’s flagship Pink Friday sale has become much awaited over the years, witnessing tremendous customer engagement and brand love. With leading international brands offering deals for the very first time, we are thrilled to be the ultimate beauty destination for millions of consumers online and across our 165 stores.”
Brands which feature in this edition of Nykaa’s sale include Huda Beauty, M.A.C, Bobbi Brown, Charlotte Tilbury, Nykaa Cosmetics, Kay Beauty, Lakmé, Maybelline New York, and L’Oréal Paris. Nykaa is offering up to 50% off and the business has partnered with over 1,000 influencers who are going live during the sale to share their top picks.
Nykaa ‘Prive Platinum’ and ‘Gold’ members were given 24 hours early access to the sale to promote membership and new users are offered 20% off purchases to drive customer acquisition. “From luxury international cult favourites to homegrown bestsellers, Pink Friday promises to cater to all kinds of beauty shoppers, further solidifying Nykaa’s position as a premier destination for unparalleled beauty experiences,” said Nayar.
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