Nykaa launches Korean beauty brand Numbuzin in India (#1688791)

Multi-brand beauty and personal care retailer Nykaa has launched Korean skincare brand Numbuzin in the Indian market as a platform exclusive with a range of 30 products. 

“K-beauty never disappoints and finally one of my favourites Numbuzin, is finally here in India, exclusively on Nykaa,” announced the business on Facebook. “Brand new launch that you can’t miss out on, tbh! By the end of this routine, my skin was glowinggg, hydrated and looked so healthy! You need to get your hands on these, today! Shop now exclusively on Nykaa.”

The brand’s selection of numbered skincare products have launched on Nykaa’s e-commerce store and in select brick-and-mortar outlets in India. Numbuzin’s signature products include its ‘No 1 Acne Prone and Excess Oil’ to hydrate skin, its ‘No 3 Poreless and Glowy Skin,’ and its ‘No 5 Vitamin and Hyperpigmentation’ range and the brand is available in over 16 countries globally. 

Numbuzin was launched in 2019 by Benow, a Korean beauty startup which was itself established in 2018, Mistia reported. The brand’s name combines the words ‘number,’ ‘buzz,’ and ‘in,’ to reflect its simple product numbering system, its pursuit of skincare innovation, and its commitment to results. 

Nykaa also recently launched its ‘New Year Glow Up Sale’ to offer discounts on beauty products by Indian and international labels including Maybelline, Kay Beauty, L’Oréal, and Nykaa’s own brand private label. The business