Beauty retailer Nykaa has expanded its international brand portfolio with the launch of California-based Colourpop Cosmetics in the Indian market.
With this partnership, Colourpop will offer its wide range of products through the Nykaa platform to consumers across India.
Commenting on the partnership Anchit Nayar, executive director CEO of Nykaa Beauty in a statement said, “We’re proud to begin our partnership with Colorpop Cosmetics in India. Colourpop is a global brand known for being on trend and accessible, resonating deeply with Nykaa and its millions of loyal beauty enthusiasts. This partnership not only expands our diverse color cosmetics portfolio but also marks a significant step in offering consumers access to a brand known for its quintessentially vibrant makeup products.”
Laura Nelson, founder of Seed Beauty added, “Our community has been asking to see Colourpop IRL outside of the U.S., and the launch of Colourpop in Nykaa is a huge step forward in our brand mission of delivering on our community’s asks and just the beginning of our efforts to introduce cruelty free, fun and accessible beauty worldwide.”
Colourpop Cosmetics is exclusively available on the Nykaa app, website and across Nykaa’s retail stores.
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