Nu Republic launches campaign with Farhan Akhtar, Shibani Akhtar

Nu Republic, a lifestyle brand has launched a new brand campaign featuring the husband-wife duo of Farhan and Shibani Akhtar.

The brand campaign will feature a video commercial, product launch along with various promotional activities, including digital, print campaigns, events, and social media initiatives.

Commenting on the launch, Ujjwal Sarin, founder of Nu Republic in a statement said, “Farhan Akhtar and Shibani Akhtar embody the ethos of Nu Republic through their multifaceted accomplishments. I’m excited that Nu Republic is raising the bar, with our new brand campaign featuring Shibani and Farhan Akhtar.”

Shibani Akhtar added, “As the face of Nu Republic, I am immensely proud to be a part of a brand that’s disrupting the fashion wear-tech landscape. Nu Republic’s wear-tech products are bold, dominant, and awe-inspiring, embodying a trailblazing spirit that empowers self-expression.”

Nu Republic is an Indian wear tech brand that sells smartwatches, personal audio devices, wireless earbuds, speakers, and more through its website, e-commerce stores.