Nivea India appoints Geetika Mehta as managing director

Nivea India has strengthened its leadership team with the appointment of Geetika Mehta as the new managing director.

In her new role, Mehta will use her experience to scale Nivea’s business in the Indian market.

Mehta has previously worked in key leadership positions, managing cross-functional teams and contributing significantly to the success and profitability of brands she has been associated with.

Commenting on her new role, Geetika Mehta in a statement said, “I am thrilled to join Nivea India, a brand synonymous with trust and quality in skincare. As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, enhancing customer experiences, and further solidifying Nivea’s position as the skincare brand of choice for millions of Indians.”

Mehta has held several leadership positions that include managing director at Hershey India for 2.5 years and 18-year stint at Hindustan Unilever.