Designer label Nitya Bajaj specialising in luxury womenswear by Nitya Birla showcased their ‘Ajrakh Goes Boho’ collection at the Times Lifestyle Week in Gurugram.
Bollywood actor Fatima Sana Sheikh walked the ramp for the designer as the showstopper showcasing the collection inspired by the traditional craft of Ajrakh from the Kutch region.
Commenting on the show, Nitya Birla in a statement said, “I’m glad to share this beautiful craft of Kutch through celebrity Fatima Sana Shaikh and deliver the story of my Ajrakh craftsmen to the world. This collection is reimagined for the contemporary modern women who values tradition and individuality, showcased at Times Lifestyle Week.”
“The response from the audience has been overwhelming, and I couldn’t be happier with how the evening unfolded,” she added.
The “Ajrakh Goes Boho” collection is now available for purchase exclusively on the Nitya Bajaj website.
Copyright © 2024 FashionNetwork.com All rights reserved.
