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Nitya Bajaj launches its first men’s festive collection Ajrakh

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Published



September 16, 2024

Designer Nitya Bajaj launched her first-ever men’s festive collection ‘Ajrakh with a fashion show at the Claridges Hotel in Delhi.

Nitya Bajaj launches its first men’s festive collection Ajrakh – Nitya Bajaj

Actor Rohit Bose Roy walked the ramp for the designer as the showstopper wearing an exclusive limited edition Indigo Ajrakh striped kurta adorned with embellished sequins and beadwork.

The traditional festive wear collection includes a wide array of kurtas, sherwanis, jackets and more.

Commenting on the collection, Nitya Bajaj in a press release said, “I’m glad to share this beautiful craft of Kutch and the story of my Ajrakh craftsmen to the world. This collection is reimagined for the contemporary modern man who values tradition and individuality. The response from the audience has been overwhelming, and I couldn’t be happier with how the evening unfolded.”

The Ajrakh collection is available for purchase exclusively on Nitya Bajaj’s e-commerce website.

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