Newme plans up to 20 new stores by FY25 end

Gen Z focused womenswear brand Newme plans to open between 15 and 20 new brick-and-mortar stores in the remainder of the 2025 financial year. The brand aims to connect with more customers offline, with a particular focus on its key markets.

“Delhi is one of the top three markets for Newme and we wanted to enhance our customer’s experience, which is why we introduced 90 minute delivery across Delhi NCR,” said Newme’s co-founder and CEO Sumit Jasoria, ET Retail reported. “Today, this service covers over 10 pin codes and has already reached over 2,000 customers since its launch. The overwhelming response has boosted our confidence even further.”
 
As Delhi is one of Newme’s top three markets, the brand has opened an experience centre in Vegas Mall in the metro’s Dwarka neighbourhood. The store is designed to offer shoppers an immersive experience to help foster connections to the label.
 
“As we continue to grow, Newme remains focused on understanding the preferences of Gen Z women, leveraging technology and fashion innovation to meet their evolving needs,” said Jasoria.
 
Newme has a current brick-and-mortar store total of nine, spread across seven Indian states. The brand also retails from its direct to customer e-commerce store.