Newme opens store in Mumbai, plans pan-India expansion

Newme, an affordable Gen Z-focused fashion brand has opened its first flagship store in the city of Mumbai.

The brand located at Infiniti Mall, Malad spread over an area of 3,600 sq ft houses the latest collections from the brand.

Going forward, Newme plans to engage with a wider customer base by expanding its retail footprint across the country with 12 stores in 2024.

Commenting on the launch, Sumit Jasoria, co-founder CEO of Newme in a statement said, “We are thrilled to launch our first flagship store in Mumbai, the fashion capital of India. Mumbai, being the epicentre of the entertainment industry in India, acts as the trendsetter when it comes to fashion, and hence we chose Mumbai as our second city for offline presence. We have strategically chosen Infiniti Mall for our store, as this area serves a large chunk of our loyal customers in Mumbai.”

“As we continue to grow, we are excited about the journey ahead, expanding our retail presence to over 12 stores across India in the next year and connecting with even more fashion-forward individuals across the country. With this pace, we are confident we will be able to become Gen Z’s most preferred fashion brand in India,” he added.

Founded in 2022 by Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary, Newme launches over 500 designs every week targeted at the Gen Z customers in India and Southeast Asia.