New Balance expands in north India with store in Jalandhar

Sportswear brand New Balance has expanded its retail presence in north India with the launch of a new store in the city of Jalandhar.

The located at Model Town over two storeys features a thoughtfully curated selection of performance and lifestyle products including their iconic 1080, 550, 327 & 9060.

Commenting on the expansion, Radeshwer Davar, country manager at New Balance India in a statement said, “We are delighted to announce the opening of our New Balance store in Jalandhar. We are a brand with a strong heritage in performance footwear and this perfectly aligns with Jalandhar’s ever-growing athletics environment, making the city a great choice in our expansion journey.”

“This new store allows us to showcase New Balance’s latest collection not only to the city’s sports enthusiasts, but also the next fashion influencers that come out of Jalandhar. We hope that our brand can inspire the next generation of sports talent coming out of here,” he added.

New Balance was established in 1906 and is headquartered in Boston, US. The business reported a global sales total of $6.5 billion in 2023.