Nestroots, a leading home decor and lifestyle brand has raised Rs 3 crore ($3,60,312) in a pre-seed funding round led by Beyond Seed Singapore. Arjun Vaidya also participated in the funding round.
Nestroots will utlise the newly acquired capital to strengthen its online dominance by expanding its product offerings.
The brand also plans to expand into strategic territories, including the US, Canada, and the UAE, marking a pivotal milestone in its international footprint.
Simultaneously, it intends to enhance its offline presence through Shop-in-Shops (SIS) and Multi-Brand Outlets (MBOs).
Commenting on the funding, Chhavi Singh, founder CEO of Nestroots in a statement said, “We are committed to becoming the go-to destination for all home essentials, and the recent fundraise strategically places us to diversify our product categories and become a favorable brand amongst consumers across India.”
Kuldeep Mirani, co-founder & CEO of Beyond Seed Venture Solutions added. “The landscape for India’s furniture and decor market has drastically evolved in the last decade. We are excited to back the team at Nestroots who are focused on capitalising on the fast-changing consumer trends and right use of technology to take their platform to scale.”
Nestroots has established a robust online presence across major e-commerce platforms like Amazon, Pepperfry, and Myntra, in addition to its official direct-to-consumer website.
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