Natural Diamond Council collaborates with television series ‘Made in Heaven’ to promote diamond jewellery brands

The Natural Diamond Council has collaborated with the second season of television series ‘Made in Heaven’ to promote natural diamond jewellery. The partnership showcases diamond jewellery by a range of Indian brands to households across India. 

“At Natural Diamond Council, we are always on the look-out for innovative methods of showcasing how integral the wonders of nature are to every key moment of our lives; and what is more precious or memorable than a wedding,” said the Natural Diamond Council’s managing director for India and the Middle East Richa Singh, the Gem and Jewellery Export Promotion Council reported on its website. “It made perfect sense to collaborate with a series like Made In Heaven Season Two and give our consumers a glimpse of how easily their diamonds can help them shine on their special day.”
 
Celebrities starring in the International Emmy-nominated television show wear natural diamond jewellery for their wedding looks and beyond as the series streams on Amazon Prime Video. The Natural Diamond Council has provided a platform to six Indian fine jewellery brands through the collaboration, comprising Khanna Jewellers, Anmol Jewellers, Jaipur Gems, Khurana Jewellers, Om Jewellers, and Gaurav Gupta Occasions Jewellery. 

The collaboration is designed to show the versatility of natural diamond jewellery by presenting a wide selection of styles. Celebrity actors who wear jewellery as part of the partnership include Sobhita Dhulipala, Mrunal Thakur, Neelam Kothari, Sarah Jane Dias, Shibani Dandekar, and Elnaaz Norouzi.